Sony Open House Exhibition is an interactive conference centred on the cutting edge technology, where the frontiers of broadcasting, projection and educational technology are showcased and explored.
12 technology leaders demonstrating continued insight with Sony Electronics, Total Solutions on HDR Production, Projection and Display, Education Systems as well as Video Security Solutions are gathered in a 10,000 square feet exhibition area. onActivity is honoured to participate in this event for the third year in a row. This year we demonstrated the Smart Ambassadors Solution.
Smart Ambassadors Solution – this is an interactive digital signage system integrating face recognition technology. It recognises visitors in the shopping mall to offer direction and recommendation to individuals. Acting as an Ultra HD digital signage video wall in its normal states, the wall displays interactive message targeting individuals once the system recognises a “known” customer. The system builds up the knowledge about customers through another interactive kiosk or a membership database, pinpointing visitors interest and therefore able to motivate visitors to make purchase. It is an effective in-store marketing tool for retail. Sales result will improve as a result of such targeted marketing.