270 Degrees Surrounding Projection

Sun Hung Kai Properties • 2015

Beyond 4K resolution media projection, setting new milestone in event projections

This theatre is set up in the SHKP showroom in ICC Hong Kong, for staging promotional movies and entertainment programmes to support the sales of properties under construction, because in Hong Kong residential properties are being sold long before completion. The whole production, extremely sophisticated and professional, is intended to give a better-than-cinema viewing experience for potential buyers. This sales tool proves to be an effective way in promoting new properties.

The theatre is formed by a 9- meters wide main screen with 2 adjacent side-screens making a stunning 270 degrees surrounding screen. In the front stands a huge diamond structure measuring some 3 meters in diameter.

The show is a 6-minute video with rich imageries and 7.1 surround-sound effect, providing a full immersive audio visual experience comparable to theme parks and planetariums. Graphics and images fly in from all angles and appear across the surrounding screens, while projection is cast onto the multi-faceted diamond structure, simulating the sparkling radiance of jewellery. The audience is totally absorbed in the beautiful dream house environment rendered in CG and impressed by the breath-taking theatre experience.

The creation of such high-impact visual projections is attributed to a huge projection system, equipped with 8 projectors projecting at different angles. The main screen projector deployed is the industry-leading Sony SRX-T615 4K cinema projector, providing a true 4K image of high-contrast level 12,000:1.

Perfect alignment of grids and careful calibration are essential to a multiple channels projection installation. The seamless blending and wrapping among different projector images is done with the help of a camera-based auto-calibration system.

onActivity designed the display system and media serving solution, and managed the complex project from concept development to installation execution.


  • Projection Installations
  • 270 degrees projection
  • Projection mapping