Augmented Reality Bus Shelter

HSBC • 2014

Innovative way to shine your brand at street level

HSBC Credit Card kicked off a first-ever Augmented Reality (AR) bus shelter marketing campaign at Chater Road in Central to promote its product and brand in a most innovative way. The bus shelter is equipped with camera to capture the real-time street view, and the video signal obtained from GoPro is integrated with AR effect to create a seamless yet surprising experience for passersby – people can enjoy a wonderful moment while waiting for the bus.

Combined with the strategic importance of its location, bus shelter’s unique nature makes it the best media to bring this idea to live.

The project won Gold Award in the Best Creative Campaign category of the Maze Awards 2014, a brand new award organized by JCDecaux Cityscape to honour the most innovative, creative and stunning campaigns staged at bus shelters and on tramcars. The creative ideas, functional innovation and presentation visuals all count towards the success.

onActivity oversaw the entire software engineering, programming, system integration and installation process.

Features

  • Augmented Reality

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