Citibank Interactive Kiosks

Citibank - One Bay East, Kwun Tong • 2016

Bank Utilises Interactive Kiosk For Better Customer Communication.

Citibank is a leading global bank with some 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citibank provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Citibank is always at the forefront of innovation and strives to introduce the latest technologies to its customers. In early 2016, the bank wanted to enhance customer engagement in an interactive way, and for this purpose onActivity helped set up touch screen kiosks at their OBE building in Kwun Tong.

3 touch screen kiosks (2 x 55” and 1 x 75”) have been set up at the building lobby. The content design is to show the bank’s corporate information such as mission, awards and recognitions, innovations, CSR programmes, and most important of all, history & development, by tapping on the respective icons. Major milestones are illustrated with a timeline, and customers can drag the slider on the screen to see the happenings of different time periods.

It is crucial for banks to connect with customers quickly and effectively in this digital era. Technology advances have resulted in fewer and fewer visits to a branch since many everyday financial transactions can be done online or by telephone. Capturing a customer’s atten­tion and conveying its message, with precision and visual appeal, providing the best customer experience possible, has become an important mission for the bank. In-branch interactive setups could be the key to maintaining relationship with customers.