Department store utilises digital advertising to promote new products
Digital signage is a great tool for digital merchandising in the retail industry as it gives immediate return on investment. With digital screens at the point of sale, shops and shopping malls can create interactive advertisements and reach the right target at the right time in an effective way.
3 screens were set up at the entrance of the Citistore Department Store in Tsuen Wan, Hong Kong, with DISE Digital Signage software as the core. This allows the store to demonstrate products in a new way, tailor advertising to specific audiences and display special promotions at specific times.
Given the ease of use of DISE digital signage system, the client is able to create and manage contents by themselves, giving them full control over digitised marketing and an effective means of communication.