LED Wall installation

Citibank – Central Wheelock • 2013

The first 4K LED setup in HK. Digital signage in high availability mode.

The financial markets are always in motion. Banking and stock markets require accurate, real-time information both internally as well as towards their customers. Digital signage makes it possible for banks to push welcoming messages, fast updates, digitized news and to distribute information in common areas.

onActivity helped Citibank to install the first 4K LED wall digital signage system in Hong Kong, at its Wheelock House Branch located in Central. Two 1.9 mm LED screens are installed back to back, one inside the shop while one faces the street, spanning across nearly the entire shop front, serving both customers and staff inside the branch and the general public who pass by the bank.

The DISE digital signage software solution for large scale, data driven video walls has been used for this impressive 4K LED wall. The installation includes redundant display system architecture. Real-time information integration with stock info, weather & breaking news, coupled with advance scheduling for display information content at specific time interval, are the main features of the high availability digital signage system.

Apart from providing update data, digital signage can also serve other functions, e.g. digital advertising promoting the bank’s financial products and services. DISE allows the user to customize an ad and have it running in seconds. The bank is therefore able to cross-sell additional products and change marketing messages instantly in order to stay ahead of the competition.

The huge LED screens can also be used as a digital backdrop during special events or for after-hours presentations or training to staff.

Features

  • DISE, LED
  • Live feeds of current weather, financial data and news
  • Digital Signage in high availability mode

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