Theatre Ceiling Show Projection

New World Development • 2015

Property show flat theatre 

A professional theatre is set up in the property showroom in Cosco Tower HK, for staging promotional movies to support the sales of new properties under construction, because in Hong Kong residential properties are being sold long before completion. The whole production, extremely sophisticated and professional, is intended to give an impressive theatre experience to potential buyers. This sales tool proves to be an effective way in promoting new properties.

The setup consists of 3 parts.

  1. A theatre ceiling projection deploying 4 high brightness projectors, each 7000 lumens, projecting a huge image of 7500 x 6700 mm onto the ceiling. With a file resolution of 4K and image resolution of 2150 x 1920, the show is a HD video with rich imageries of a starry skyline overlooking the dream house, providing an immersive experience to the audience.
  2. A wall projection deploying 2 x 3400 lumens projectors with 2K content, forming an image of 3400 x 1400 mm at a resolution of 1920 x 800.
  3. A ceiling projection at the reception area to greet the visitors. For this smaller zone, 4 mini projectors are used to project an image size of approximately 6m x 3m.


onActivity designed the display system and media serving solution, and managed the project from concept development to installation execution, demonstrating an immense capability and flexibility in matching any display configuration.


  • 4K projection installations
  • Ceiling projection