Theatre Projection

Sun Hung Kai Properties • 2011

12m width Panoramic Theatre Projection

This theatre is set up in the SHKP showroom in ICC Hong Kong, for staging promotional movies and entertainment programmes to support the sales of properties under construction, because in Hong Kong residential properties are being sold long before completion. The whole production, extremely sophisticated and professional, is intended to give an impressive theatre experience to potential buyers. This sales tool proves to be an effective way in promoting new properties.

In this setup, 3 projectors are used for projection mapping on a 12m wide curved screen with 7.1 surround sound system in an egg shaped theatre, creating an immersive experience for the audience. The projection visual show, with rich imageries and sound effects, surrounds the audience, giving them a realistic picture of the property facilities and neighboring environment.

onActivity designed the display system and media serving solution, and managed the project from concept development to installation execution.


  • Projection Installations