Touch Catalogue

Swire Properties • 2012

Property developer promotes sales with interactive media

With digital media, property developers and real estate agents can display more information than ever before – property facilities, floor plans, interior design, etc. Information such as pricing and transaction news can be updated and shown instantly, helping to promote new properties effectively.

At Swire Properties’ sales office, a big screen embedded with touch application is set up for customers to browse through the properties images, floorplans, and latest prices. The touch catalogue allows potential buyers to access more detailed information easily. Having all the facts and figures at their fingertips is a confidence booster in the buying process.

Interactive media technology holds out a wide possibility of on-demand access to content anytime, anywhere, as well as interactive user feedback and creative participation. Interactive installations are widely used to attract visitors in retail, events and exhibitions etc.


  • Touch application