Interactive Video Wall @ Lee

Lee • 2012

Lee Jeans flagship store puts up interactive wall for E-catalogue & virtual fitting

Customers entering Lee’s Causeway Bay flagship store are undoubtedly attracted by a striking scene – a huge 9 in 1 video wall with which they can interact and play with. The setup is a touch application embedded solution plus E-catalogue solution, providing a brand new interactive shopping experience for customers.

It is a trend to integrate digital signage with retail interior decoration, creating an exciting shopping experience, helping to boost buying impulse and increase sales. Lee Jeans has chosen the onActivity digital signage and E-catalogue solution to help them display products with dynamic content and interactive media.

With NoBorders technology, the 9-screens video wall is formed by 55” x 3 panels and 42” x 6 touch screens, in mixed portrait and landscape orientations, displaying up to a total resolution of 6K x 3K content.

High availability video synchronization system drives an internal advertising platform to show the store’s hot items. The system features 2 solutions:

  • Touch application embedded solution – dynamic content is generated and triggered by the touch screens through customer interactions. Each touch screen can start individually.

  • E-catalogue solution – after taking a photo of themselves, users can select clothing items on the screen and drag the chosen outfit onto their own image for virtual fitting, then save the final look and send to the video wall or share with friends on the social media.

The Challenges

The challenge here is how to turn the regular digital signage into touch applications, making the 6 screens into 6 individual touch applications coupled with phototaking and virtual fitting functions. Hardware technology is utilised to enable the smooth switching between the 2 solutions.

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