Cylindrical & Theatre Projection @ The Austin

Wheelock, MTR, New World development • 2013

Multiple projection installations to kick off luxurious property launch

Spectacular projection show for the launch of a luxurious residential property. onActivity presented a large-scale and complex visual presentation at the launch event at the show flat located in Gateway, Hong Kong.


There are 3 zones in the show flat. Different projection setups are installed for each zone to create different special visual effects, deploying a total of 10 projectors for the whole installation.


Zone 1: Curved Screen Theatre

Projection of 4k x 1k quality video onto a super wide curved screen using 3 projectors, accompanied with 5.1 audio systems, creating an immersive audio visual experience for the audience.


Zone 2: Long Corridor

Projection of 6k x 1k HD video, giving visitors the pleasure of viewing a beyond HD resolution media.


Zone 3: Cylindrical screen

Cylindrical projection equipped with 2 projectors to create a virtual backdrop for the 3D property model.

onActivity designed the display system and media serving solution, and is responsible for the full show creation, demonstrating our capability of immense flexibility in matching any display configuration.


The challenges

The regular calibration method is inadequate in this projection installation due to site limitations – screen shape being an oval curve rather than a perfect curve, projection distance being too short for the camera to capture the entire screen area. Therefore a lot of adjustment is necessary to complete the job, including the use of 3D Disto, a high-precision 3D measuring device, to calibrate the accurate screen shape for mapping. For areas that fall outside the range of the camera, adjustments have to be made manually, a process which requires high levels of expertise and experience.


onActivity successfully staged this multiple projection installation with our state-of-the-art solutions.

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