Black & White Milk Pop up Store, Hong Kong, 16-25 Nov 2018

onActivity created interactive games at the pop up store of Black & White Milk, a 10-day event (Nov 16-25) to promote the Hong Kong milk tea local taste. There are 4 interesting installations in the event venue:

  1. Projection on milk tea cup – upon entering the store, guests will see a huge tea cup props with “milk tea” filled up to the top. Projection is made onto the surface of the tea, essentially a round shaped screen, with a video telling the story of Hong Kong milk tea.

  2. AR photo corner – against the mega wall made up of 2800 cans of Black & White Milk, a huge tea cup was set up as the photo booth. When someone walks into the tea cup, the AR phototaking app will be triggered and a cartoon cow will appear on the screen. Depending on the situation, the cow will strike different poses and interact with the guests, creating funny photos together. After photos are taken, a QR code will be generated immediately on the screen and the guests can scan the code to collect their photos right away.

  3. Interactive touch wall – a backdrop with illustrations telling the story of Black and White Milk is turned into an interactive touch wall. The illustrations consist of different steps of milk production, from cow raising to final delivery to Hong Kong style teahouse. When guests touch a particular graphics on the wall, animations will play and show the details of that part of the story.

  4. Interactive game: this is a game where guests are required to perform the 4 steps of making a cup of milk tea – adding tea leaves, boiling, pouring tea into the cup repeatedly, and mixing tea and milk in a specific proportion. When the guest finishes one step, the corresponding video will be triggered and projected on the screen.

Through the interactive experience, consumers’ engagement with the brand is enhanced. The installations also help Black & White Milk create a most entertaining event for all participants.

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