Lancome x Lotte Duty Free Smart Store, Seoul, October 2020

Lancome has opened a smart store in partnership with Lotte Duty Free in Seoul, South Korea, occupying a 520sqm space, offering consumers exciting digital innovations. The store introduces the brand’s latest skincare and makeup products. Customers can experience these products via interactive technologies like AR, AI and multi-touch.

Optical Multi-touch Table for interactive games

onActivity’s role in this event is the creation of an Optical Multi-touch Table that houses a tailor-made interactive game designed to enhance visitors’ understanding of Lancome products. Users can play the game by sliding the Lancome Advanced Genifique serum bottle on the touch table to choose the right answers.

Because of the setup’s interactivity, eye-catching visuals and high impact motion, shoppers are attracted to try out the interactive games. Multi-touch tables make a good marketing tool for products promotion, creating exciting digital experiences for retail consumers.

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