When Citibank set up its new Hong Kong headquarters in One Bay East, it planned to utilise the latest interactive technologies in the office building for better customer engagement and corporate communications.
Bank uses digital signage to engage customers and increase profits. The financial markets are always in motion. Banking and stock markets require accurate, real-time information both internally as well as towards their customers.
It’s rare that customers visit a brick-and-mortar branch these days now that many day-to-day banking services can be handled online. Digital signage serves to bridge the gap between all-digital banking and in-store banking.
It is the trend for banks to provide an interactive experience and ensure their branches meet the needs of the 21st century client. Standard Chartered transformed its branch in Central into a “digital branch” full of interactive technology.