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– Video sensors are installed strategically in different in-store locations to anonymously capture shopper count, traffic patterns, and individual consumer journey
– Real-time consumer analytics of traffic, demographic, engagement metrics, shopping patterns across the entire store, e.g. age, gender, dwell time, attention time, mood
– Cloud-based data dashboard provides graph or chart reports detailing shopper metrics by time-of-day and day-of-week, offering insights for:
• Understanding what kind of display, messaging or products shoppers are attracted to
• Understanding which promotions are working
• Shop layout improvements to optimize customer journey
• Identifying optimal store locations to deliver promotions and place new products
• Identifying traffic peaks and lulls for more cost-efficient staff arrangement
– Content strategy to boost engagement
– Advanced, cross-device targeting
– Trigger content based on demographics, behaviours, date/time, proximity & more
– Content usage analysis
The system analyses consumers’ interaction with the store displays by installing responsive content across connected devices, offering insights for the popularity of products, effectiveness of ad campaigns etc.
– Trigger-based content: Proximity triggering, multi-zone layout capabilities, advanced tagging
– Targeted persona-based communications: Triggers of age, gender, group age, mood, etc
The solution offers the possibility to integrate customers with in-store products, e.g.
– Digital signage can be set to play welcome messages when the sensor senses customers approaching
– E-service kiosk programmed with attractive content at the approach of customers, calling for them to click on interested products or promotions
– Analytics to monitor all statistics
The Omni Channel Solution is easy-to-implement, highly accurate and requires no extra personnel on-site to monitor the operation.